The Sydney Airport 100 Year Gala Event was an amazing amalgamation of aviation, great food and beautiful entertainment for 700 guests right on the tarmac.
Rise of the Chinese Bakery
To help celebrate Lunar New Year, it was a privilege to write about the hidden delights of a Chinese bakery for Gourmet Traveller. Long Live the pineapple bun!
GARLIC SAUCE
Eating my (considerable) bodyweight in delightful permutations of garlic sauce, charcoal chicken, pickles and hot chips wasn’t a bad gig when writing a review of the famous El Jannah for Time Out Sydney
Thanks for stopping by! This is my portfolio of food writing I’ve published and events I’ve produced and includes some of the projects I’ve been involved in over the past 10+ years across Europe, the USA and Australia.
I’m lucky to say I love what I do, and I view everything through a lens of hospitality - whether that is writing about food or producing a event.
My key skill set includes:
* Food writing & content development - creating compelling content and writing to brief
* Event Management - setting overall event strategy and ensuring alignment with positive client outcomes
* People management (both full time direct reports and freelancers). I believe the crew you work with are the most important asset you have
* Event and food logistics - who/when/why/how much. Detailed run of show for a multi-day $1M+ brand event? Multiple demonstration kitchens and editorial integration of sponsor ingredients? I’m your guy!
I’ve got more ‘stuff’, but this hopefully gives you a snapshot of who I am and what I do. Contact me at: wilson@homecookhero.com.au or get me on socials at @chefwilsonchung, I’d love to connect to tell you more!
What do you with a brand (Maker’s Mark) that everyone knows but isn’t top of mind? You amplify their brand story and encourage personal connection by popping up a whiskey workshop in a beautiful private house in Sydney so people can Meet the Makers of Maker’s Mark!
House Number 7 for Jacks Daniel’s was one of the biggest, most fun and professionally rewarding experiential events I’ve had the luck to produce. Throw in:
Life Is Beautiful is one of the most ‘good vibes’, well organized and holistic festivals I had the good fortune to participate in. For Heineken USA, I created a two level structure with direct line of sight to the mainstage so all our Dos Equis fans could have a VIP experience for the price of a beer. The creative concept came out of my insight that in a festival setting, people want to ‘feel like a VIP with their friends’ My responsibilities included:
Sports!! Being senior producer for Heineken USA’s consumer facing activities in North America in 2017/18 for Mirrorball meant braving the cold in Atlanta for the 2018 College Football Final.
Starchefs annual International Chefs Congress throws together the best in food and drink for a yearly congress for the chef and beverage community held in NYC. Being event director and part of the senior management team for Starchefs for 2 years meant I was responsible for:
Some of my freelance clients have included: